Subaru Ranks Highest For Consumer Satisfaction

Subaru Ascent
Subaru Ascent

Subaru received the highest customer satisfaction accolades in a recent study by J.D. Power U.S. Customer Service Index.

The study measures customer satisfaction from maintenance or repair work among one-to-three-year-old vehicle owners at franchised dealerships and aftermarket service facilities.

"Subaru's retailers build lifelong relationships with their customers and from purchase throughout their ownership, strive to give exceptional support that exceeds expectations," said Thomas J. Doll, president of Subaru.

"It's part of our mission to be more than a car company and our retailers' commitment to being more than car dealers for their communities. This recognition confirms our belief that providing customer service with integrity, compassion and love is integral to today's car ownership experience."

The J.D. Power CSI Study is an annual survey that samples customer contentment from vehicle purchases and ownership experiences. The survey looks at factors like car delivery process, dealership facilities, salesperson communication, vehicle quality and service reliability.

Based on feedback, the survey uses a 1,000-point scale to rank automakers and individuals. Rankings provide insight into how dealerships operate and help identify key improvement areas.

The survey also appraises how customers repurpose car brands based on automaker reputation, vehicle quality and dealership experience.

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